Generate Personalized Cold InMail Messages at Scale with AI : AI Writing Generator→Magicaiseo.in✍️

Free Tools Sep 25, 2024

Cold InMail is a part of many sales teams’ strategy, and for good reason: 78% of companies that use social selling outperform those who don’t.

However, finding success with cold InMails isn’t as easy as blasting hundreds of LinkedIn users with generic, cookie-cutter messages. Every week, professionals receive dozens—if not hundreds—of cold messages on LinkedIn. In most cases, when people look at their LinkedIn inbox, here’s how they’re feeling:

Cutting through the noise requires salespeople to craft personalized, clear messages for the people they’re selling to.

In this article, we’ll walk through how you can make your InMail messages stand out, why personalization matters, and how you can use artificial intelligence (AI) to produce personalized and engaging InMails at scale.

What makes a great InMail message?

Chances are, you could take a look at your LinkedIn inbox today and identify a handful of terrible cold messages. Maybe they got your name wrong (or addressed you simply as “Sir and/or Madam”) or sent you a pitch that’s completely irrelevant to your role or industry. Instant delete.

But, if you think back to a message that prompted you to respond or book a call, can you think of what made it stand out?

Often, it’s harder to pinpoint the elements that make up a strong InMail message than it is to find the glaring errors in those that aren’t effective. However, if you look closely, you’ll find that effective InMails generally nail these four elements.

Personalization

According to McKinsey, 71% of consumers expect companies to deliver personalized experiences, and 76% get frustrated when they don’t. This goes beyond product recommendations on a website or an email. People want to feel like they’re at the center of a brand’s universe, not just one of the masses.

That’s why LinkedIn InMails that are sent individually also see response rates that are 15% higher than InMails blasted en masse.

Personalization matters. But how you personalize a message also matters.

To get the best results from your cold InMail messages, you’ll want to go beyond simply addressing a recipient by name. You’ll also want to tailor your pitch to their business industry or the prospect’s role at an organization (and the challenges they’re likely facing). You can also mention something specific and interesting about their profile or background to show that you’ve done your research.

When using any generative AI platform, how you write prompts will make a big difference.

Everything That You Need

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Generate Personalized Cold InMail Messages at Scale with AI

What makes a great InMail message?

Personalization

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